The British hair extension industry is booming – all over Britain, celebrities and schoolgirls alike are spending anything from £20 to £2,000 to clip, glue or sew extra hair on to their heads. But this is no synthetic substitute. This is 100% real human hair – and popstar Jamelia is beginning to wonder just where is all this hair coming from?
Whose Hair Is It Anyway travels with Jamelia in search of the girls whose locks we’re wearing. Her international journey takes her from the exclusive London salons to a dingy Moscow apartment where men trade human ponytails for cash and to the hair sacrificing temples of Southern India. Her journey brings her face to face with some of her worst fears when she witnesses young girls having their pigtails shaved off. But she’s also humbled when she connects with women on two different continents who, despite firmly believing that hair is intrinsically linked to their sense of beauty and self-confidence, still choose to sacrifice it for financial or religious purposes.